There's no such thing as a good way to interrupt a guy's sleep (maybe I can recall a few exceptions but none of them include advertising). As I consider this a curious example of bone conducting technology usage, the advertising messages would make me a brand hater just like that.
The interesting part of it is the technology itself and the human momentum... We've all been there, early in the morning, late night or sometime in between. We all rested our heads in that silent, trembling, cold glass. So, instead of forcing advertising messages through their heads, why don't you support your clients beauty sleep with a branded music channel?
Keep the marketing purpose but change the mindset and remember that consumers just want to feel good with your brand. And after all, it feels soooooooo good to let the dreams flow in the right soundtrack...
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