New project: E2 Audio Branding Signature

This is my newest audio branding project, still a work in progress. E2 is a TV show broadcasted in a Portuguese national TV network and it’s celebrating its 10th anniversary. It’s entirely produced (planned, written, presented, directed, post-produced…) by students from the Higher School of Communication and Media Studies being a great experience booster in a demanding professional context that’s in fact the perfect link with the academic background they are inhaling.

While I can’t show the result of this work, I can surely tell you that the strategic rationale for the strategy was built upon the ideas of people, experiences and communication, as these are really the ground values of this innovative project. From a creative perspective it was held an amazing group experience with the E2 team members, which recorded themselves all the human elements of the new opening theme music, such as voices, claps and shouts.

Over the next few weeks I’ll keep you updated on this project that will air nationally late September or early October, still to be defined. Stay tuned!