The Doors… by Mercedes

For the doors of sensorial perception, how can one translate a corporate brand DNA in each single sound of a long-term product experience? For Mercedes, especially for a high-end limousine like the S-Class, safety and sturdiness are among the brand top values.

Knowing how the functional sounds of a car can influence our perception of safety and strength is reason enough to invest time and Euros with consistent engineering research in order to evolve regarding materials, design and construction and also to get the best Mercedes “sonic door signature”.

The car industry is top-notch regarding the attention paid to functional sounds in the context of a global sensorial experience with the brand. Check out this Bloomberg article and this Audi Sound video. It’s a feast for our eyes (and ears)!